"The reason why the 40 point mark is one we can all associate with is because of law of averages and that's not a bad one to have in your mind to think about to aim for".
With Nacer Chadli still injured, the emphasis for The Hawthorns side must be on keeping their wide players this month, and the good news is that McClean looks unlikely to be leaving. But does "the best league in the world" really keep improving right across the board?
Bournemouth make up the bottom six along with Swansea, West Brom, Stoke, Southampton and West Ham, all of whom have spent a total of 40 consecutive seasons between them in the Premier League and are presently between four and nine positions lower than where they finished last year.
With intense speculation regarding the Northern Ireland international's future, many will wonder if this proves to be his final goal for West Brom (it is, incidentally, just his fifth for the club). This is an issue they need to sort out soon but I don't think they will before their game against Brighton. "The fact that they're at home against a team that they would see as not one of the top teams, it's a team that they are capable of beating and we have to be very guarded with that".
Whether that will prompt any Premier League managers to adopt a more attacking approach for the rest of the season remains to be seen.